Finally, a confident path to digital transformation.

You already know that technology is the key to competitive advantage, in any industry or enterprise. 

And if you’re like most savvy CEOs, you’re probably searching for a solution.  

You might even have an idea you hope will deliver exactly what your organization is looking for – but you worry that you’re just guessing. Maybe you have a lot of ideas, but can’t decide which path to take. Or perhaps you aren’t even sure where to start.  

And being buried in buzzwords like “neural network,” “machine learning,” and “AI” isn’t making you feel any better. 

You may have already met with a dozen salespeople pitching you on these buzzwords, who jump on every idea you mention. You might have the nagging suspicion that you’ll be tens of thousands of dollars in the hole before you know if you’ve made the right call. 

If this sounds like you, you’re in the right place.

As the Innovation Lifeguards, we rescue you from the massive risk and uncertainty that usually accompanies a digital transformation decision. 

We’re here to save you from endless technology options and oceans of jargon.

To help you discover the ideal solution for your organization. 

And to help you find the exact right people to implement it. 

We’re here to ensure low risk, high ROI, peace of mind... 

And a true competitive edge. 

The Innovation Lifeguard Strategy


As the 15-year market leaders in competitive advantage through technology, we’ve discovered that efficient and profitable digital transformation relies on three crucial factors:

Idea Analysis

It may seem obvious that a thorough ideation process is necessary for a successful outcome. But you’d be surprised at how many organizations head into development with a flimsy concept destined for digital transformation failure.

This is often the result of an incomplete awareness of the full technology landscape, and how solutions can be integrated throughout the entire organization. Instantly knowing all the answers is an impossible task for CEOs (and most CTOs), who are busy with the requirements of keeping a business running.

But sinking time and money into the wrong idea is totally avoidable. Our Lifeguards work closely with you and your team to get a holistic bird’s-eye-view of your organization, understand your challenges and goals, and develop a complete list of ideas that leverage the full potential of technology.


Getting a eureka idea, jumping into development, and then discovering that no one wants it (or that someone else is already doing it) is an all-too-common story.

Ensuring that the proposed technology solution will actually work is the most vital pre-development task, and the most often neglected. To prevent you wasting hundreds of thousands of dollars in development that falls flat, our Lifeguards complete one or both of the below, depending on your needs:

  • Internal validation – we design, prototype, and test your idea for proof of concept.
  • External validation – we confirm that your idea is original, and that customers are interested.

Wouldn’t it be great to head into development with full confidence and proven ROI? Our strategy verifies that your idea works – before you shell out big bucks to create it.

Fully-Formed Scope

Somehow, the notion that developments routinely go over budget and outside scope has been accepted as just part of the process of undertaking a technology project. But it doesn’t seem as acceptable when you’re months over deadline, stressed to the gills, asked to cough up tens of thousands of additional dollars, and needing to explain it all to leadership.

You can absolutely avoid scope blowout when you take the right steps. We’ll help you define your exact needs, find and resolve application and functionality gaps in your idea, identify the right technologies to leverage or design, and – most importantly – complete a full ROI analysis.

With your full scope requirement, you can negotiate harder with development firms, manage the project timeline effectively, and get on-time and in-budget deployment.

Every Digital Initiative Should Serve One Ultimate Goal…

Gaining an edge over the competition

You need to be sure your solution does the job.

Instead of just hoping for the best, wouldn’t it be great to know for certain that your proposed implementation is the exact right one?

That it works for where your company is right now, and where you want it to go on the future?

That it solves your core problems and achieves your key objective?

Our Innovation Lifeguards make it happen.

Ready to discover your ideal digital solution?


Learn how we can help.


Clients Include